The business world can be confusing. I encountered somewhat of a puzzle when I stepped into the business side of TeaGschwendner. The first TeeGschwendner opened in Germany and has expanded across the globe. They decided that franchising in the USA was too difficult for legal reasons. Ms. Agnieszka of Tea & Beyond LLC, is a licensed partner of TeeGschwendner GMbH and only carries the TG teas. It is locally and privately owned partner who carries their brand but is completely separated. Differences are highlighted below. I could make a post for each but considering they are both under the same umbrella I thought it would be easier to keep it all here. All things TeeGschwendner will be on the left and all things TeaGschwendner will be on the right.
|Meckenheim, Nordrhein-Westfalen, Germany||Chicago, IL, USA|
|“Even though the name is admittedly a bit tricky to pronounce, each day more and more people around the world are becoming fans of TeaGschwendner. They are drawn by an appreciation for tea – a love for the product that finds its way into the heart of new and experienced tea drinkers alike. And here there can be no language barrier, no borders. There is simply joy. “|
– Here is the website for reference
|Premium Loose Leaf tea|
Most popular company tea(s)
Does the company name have a meaning?
|“What once began with a passion of Albert Gschwendner is now a whole world of experiences around tea. Via franchise, the small tea shop in Trier became the market leader in specialist tea retailing – thanks to the extraordinary founder Albert Gschwendner.” – TeeGschwendner website||Last name of the founder, Albert TeaGschwendner|
Do you participate in any charities?
|Social Responsibility||Yes. Too many to list (not listed on the website)|
What is your (or any of your other co-workers) favorite tea?
|This question is naturally difficult as there are so many varieties||Nepal SFTGFOP1 Shangri La SF|
What are your thoughts on transparency in the tea industry?
|Transparency is very important, not only in the tea industry, but in all industries. For TeaGschwendner, fair trade and organically grown tea have been of special importance from the very beginning. By purchasing directly from growers, we are able to continue offering our customers the quality, safety and expertise they have come to value at fair prices. Our customers can be sure that each gram of our tea is worth its price!||Not answered. Can’t find anything on the website.|
- From the website: “Since Albert Gschwendner founded the company, acting responsibly towards humans and nature is an existential part of the company’s culture. Being sustainable has become our fundamental attitude to combine entrepreneurial actions with moral values. Our history shows the constant development from a traditional tea trade to a value-oriented tea trading company with complex business ideas / -fields and a huge diversity of cooperation partners.” Sustainability
- Also from The Book of Tea:
Page 24: "The big auctions in Kolkata, Mombasa, Cochin, Colombo, and Djakarta are not of interest for TeaGschwendner. Over the years, TeaGschwendner and its tea tasters have established direct contact to the tea farmers, the managers and owners of the tea gardens in the countries of origin. The personal contact, the exchange and the joint definition of quality are of primary importance. This also accounts for our excellent, incomparable organic herbal assortment that we purchase from sustainable cultivating farmers e.g. Austria and East Europe. Long-term friendships with top organic farmers for Rooibos in South Africa assure reliable, clean, and healthy products. We take great efforts to assure high quality in our whole assortment."
What role does tea play in our lives?
|For us, tea is the most wonderful drink in the world! Tea means pleasure, great taste, fascinating diversity and is grown and manufactured with great passion. Tea is a wonderfully pleasant and healthy natural product that is being drunk by people all over the world and always will be.||Tea plays big role, its connecting people.|
TeaTiff Picks: New Zealong Black. Did you know that New Zealand has their own tea farms? Yeah, neither did I. So when I saw this on their website I jumped at the chance to give it a try. The flavor is reminiscent of sweet potato, malt, and honey.
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