こんにちは! The Japanese culture is amazing. They make amazing anime, sushi, and one of my very favorite things, matcha. Yunomi is an amazing company that you will drool over. Every time I visit their website I get so excited by the different teas and teaware I find. The best part is by supporting Yunomi you are also supporting many small Japanese tea farmers that otherwise do not have an online existence.
Location: Tokyo, Japan. Our farm house office is in Odawara currently but I will be moving the warehouse to a new facility and the office to Tokyo by March. Online Only.
We utilize e-commerce technologies to help small-scale producers in Japan connect with customers around the world.
Most popular company tea(s)?
Our mystery tea is our most popular product. It is basically a way for us to provide a heavy discount without lowering the value of any single product. This allows us to adjust inventory: if there is only one unit left from a production lot, for example. Or if a new tea product, particularly a high grade tea that needs time to gain traction
Does the company name have a meaning?
Yunomi means literally “to drink water” but refers to tea drinking. It also refers to the cup used for tea drinking, and of course in English “You know me” as we place importance on customers learning about the people behind the products they buy.
Do you participate in any charities?
Not regularly but we do give to charities every few months. Mainly Peace Winds Japan, dedicated to disaster relief.
What is your (or any of your other co-workers) favorite tea?
Gyokuro, matcha, sobacha, mugicha
What are your thoughts on transparency in the tea industry?
I can understand why companies are not willing to be more transparent, but I think transparency plays an important role in improving quality and safety of the products. I am also a firm believer that farmers and producers, while they earn a decent living in Japan according to developed economy standards, don’t get nearly enough credit for the hard work they do.
What role does tea play in our lives?
Unlike many tea merchants, I do not believe that tea has any curative health benefits. That is to say, drinking tea will not improve your health; replacing an unhealthy drink with tea or water for that matter is healthy. However, the culture of tea drinking, from the Asian perspective at least, encourages healthy living. That include a balanced diet, exercise, and of course mindfulness; it is important to pay close attention to your mental well being. Tea, with its history associated with Zen Buddhism, is a meditative culture that can help us to become more balanced as individuals and as a society.
TeaTiff Picks: Cultivar Comparison (10g x 10 types): Azuma Tea Garden Stone Milled Matcha Sampler Do you enjoy matcha? Not just in lattes, smoothies, or when making chocolate but drinking it in its pure form as usucha or koicha. I can personally vouch for this product because I tried it and found it was a great way to experience Japan’s different cultivars.