Let’s step away from the standard tea company for a moment. If you are looking for pure tea from the usual countries but also smaller lesser known countries be sure to check these guys out. You might find your favorite and something you never knew about all in one go! A simple but easy-to-read website with something for all tastes.

Website: https://what-cha.com/

Location Headquarters: London, UK

Company Focus: Premium loose-leaf tea from around the world

Does the company name have a meaning?

• A tea pun without using “tea”

Do you participate in any charities?

• I believe it is best to help through trade on fair terms rather than simply giving money which can often do more harm than good. It is that goal which largely inspired the business and guides me in trying to find and buy from tea farmers/producers with a social and environmental focus.

What is your and/or your co-workers’ favorite tea?

• Kenya Rhino White Tea

What are your thoughts on transparency in the tea industry?

• The more the better! The true heroes of the tea industry are the farmers and producers whose work is hidden by the opacity of the tea resellers who generally make all the profit!

What role does tea play in our lives?

• For most, it is a drink, and for others a livelihood.

Social Media:

• Instagram
• Facebook
• Twitter

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TeaTiff Picks: Vietnam “Fish Hook”. The dry aroma is very nice with corn cereal, vegetal notes, and dried grass. Have you ever smelled something that made you close your eyes because it was just so nice? It is so pleasant, this dry leaf. Vegetal notes galore, dried grass, asparagus, slight tomato sauce. Some grassy notes of summer, like piled clippings. Decided to steep it at 140F because it is hot outside. And today really isn’t even that bad compared with yesterday. This is the type of tea I could see being passed over easily if you don’t sit down to really discover it. My first sip was subpar but I didn’t really read into it. Very vegetal and a bit astringent. I probably steeped a bit too long. Asparagus, green beans, a bit of kale, broccolini, and grassy notes to finish.